US-CaliforniaCan a business deny me service for exercising my CCPA rights?
No, a business cannot deny you goods or services, charge different prices, or provide a different level of service solely because you exercised your CCPA rights.
What the Law Says
The California Consumer Privacy Act (CCPA) explicitly prohibits businesses from discriminating against consumers who exercise their privacy rights.
Discrimination includes denying goods or services, charging different prices or rates, providing a different level or quality of goods or services, or suggesting that you will receive a different price or level of service.
Businesses may offer financial incentives for the collection, sale, or deletion of personal information — but only if the incentive is not unjust, unreasonable, coercive, or discriminatory. Any such program must be clearly disclosed and require opt-in consent.
If a business claims it needs to verify your identity before responding to a request, it must do so using reasonably available information — and cannot use the verification process as a pretext to deny or delay your rights.
Statutory TextA business shall not discriminate against a consumer because the consumer exercised any of the consumer’s rights under this title.
— Cal. Civ. Code § 1794.1(a) — Non-discrimination
Statutory TextThis section shall not prohibit a business from charging a different price or rate, or from providing a different level or quality of goods or services to the consumer, if that difference is reasonably related to the value provided to the business by the consumer’s data.
— Cal. Civ. Code § 1794.1(b) — Value-based pricing exception
What to Do
Submit your CCPA request in writing (email or web form) to the business’s designated contact.
Keep a copy of your request and note the date — the business has 45 days to respond (with one 45-day extension allowed if notified).
If denied or ignored, file a complaint with the California Privacy Protection Agency (CPPA) at privacy.ca.gov.
For intentional violations, you may also consult an attorney about potential civil penalties up to $7,500 per violation.
Sources
Not legal advice. This article is general information based on publicly available sources, written for educational purposes. Laws change and individual situations vary. Consult a licensed attorney in your jurisdiction before acting on anything you read here. Last reviewed: 2026-06-08.