US-New YorkWhat must an item pricing label include in New York retail stores?
In New York, an item pricing label must include the selling price in U.S. dollars, be clearly visible to customers, and be affixed to the item or its immediate display area.
What the Law Says
New York General Business Law § 396-i sets clear requirements for how retailers must label prices on individual items for sale.
Retailers in New York must affix a label to each item (or its shelf or display) showing the total selling price in United States currency. The label must be clearly legible and visible to the customer at the point of selection.
If multiple units are sold together (e.g., '3 for $5'), the label must state both the total price and the unit price (e.g., '$1.67 each').
The law prohibits charging more than the posted price — unless the discrepancy is due to a bona fide scanning error and the retailer corrects it immediately at checkout. A price discrepancy of more than 100% of the posted price triggers enforcement rights.
Statutory TextEvery merchant shall affix to each article offered for sale a label showing the total selling price in United States currency.
— General Business Law § 396-i(1) — Item pricing
Statutory TextNo merchant shall charge a consumer more than the price posted on the item or its display, except where such discrepancy is the result of a bona fide scanning error and is corrected at the time of sale.
— General Business Law § 396-i(2) — Price accuracy
Sources
Not legal advice. This article is general information based on publicly available sources, written for educational purposes. Laws change and individual situations vary. Consult a licensed attorney in your jurisdiction before acting on anything you read here. Last reviewed: 2026-06-08.