Is misleading or false advertising illegal?

How the answer differs across 13 jurisdictions

The Short Answer

Misleading advertising in Germany includes false or deceptive claims about product features, pricing, origin, performance, or consumer rights — any statement likely to influence a consumer’s decision they wouldn’t otherwise make.

§ 5 UWG
Governing statute
14 days
Typical complaint window for unfair ads
100% proof
Burden on advertiser for price claims
2026
Latest BGH ruling cited
The Short Answer

Yes, you may be able to sue for compensation if a company’s false or misleading advertisement caused you financial loss — under section 36 of the Competition Act.

s. 52
Prohibited conduct
s. 36
Right to sue
$1M+
Max criminal fine
5 years
Jail term possible
AustraliaFull article
The Short Answer

Yes, it is illegal under the Australian Consumer Law to advertise a product as 'Australian made' if it was manufactured overseas and does not meet the legal criteria for that claim.

up to $10M
Max penalty
3 years
Jail term
s.29(1)(k)
ACL section
90% test
Substantial transformation
The Short Answer

Yes, you can complain to the Competition and Consumer Protection Commission (CCPC) if a trader used misleading advertising in Ireland.

2007
Act year
s. 42
Relevant section
CCPC
Enforcing body
Free
Complaint cost
SingaporeFull article
The Short Answer

Yes, you can take action under the Consumer Protection (Fair Trading) Act if a company used misleading advertisements — the law prohibits such conduct and allows consumers to seek remedies including refunds or compensation.

s. 4
Relevant section
Cap. 52A
Act number
2009 Rev Ed
Latest revision
Up to $30,000
Max penalty
European UnionFull article
The Short Answer

Yes, advertising a lower price than the actual price you're charged is generally illegal in the EU under consumer protection rules that prohibit misleading pricing practices.

14-day right
Cooling-off period
€0 fine
Minimum penalty
2005/29/EC
Unfair Commercial Practices Directive
100% transparen
Price indication requirement
The Short Answer

Yes, you can claim compensation for loss caused by a misleading advertisement under the Consumer Protection Act, 2019, and the ASCI Code.

₹10 lakh
Max penalty under CPA
2 years
Jail term for offence
30 days
Redressal timeline
ASCI Code
Self-regulatory standard
South KoreaFull article
The Short Answer

In South Korea, sellers who make exaggerated advertisements may face fines up to ₩20 million or imprisonment up to 2 years under the Act on Fair Labeling and Advertising.

₩20 million
Max fine
2 years
Max imprisonment
Article 3
Prohibited act
Article 45
Penalty provision
The Short Answer

Yes, it is illegal for a trader to use misleading pricing to trick you into buying — this breaches the Consumer Protection from Unfair Trading Regulations 2008.

2008
Regulations year
6 months
Max jail term
£5,000
Max fine (magistrates)
Unlimited
Crown Court fine
US FederalFull article
The Short Answer

No, federal law prohibits companies from using deceptive advertising to trick consumers into buying products.

Illegal
Deceptive ads
$43,792
Max fine per violation
1914
Enacted
FTC
Enforcing agency
US-CaliforniaFull article
The Short Answer

Yes, you can sue a company for deceptive advertising in California under the False Advertising Law (FAL) and the Unfair Competition Law (UCL). Consumers may recover actual damages or $1,000 per violation, whichever is greater.

4 years
Statute of limitations
$1,000
Min. penalty per violation
False Ads
FAL covers
UCL claims
No injury required
US-New YorkFull article
The Short Answer

False advertising in New York is any deceptive act or practice in consumer transactions that misleads the public, including false, misleading, or incomplete statements about goods or services.

GBL § 350
Governing statute
30 days
Statute of limitations
$5,000
Max civil penalty per violation
Private right
Consumers may sue
The Short Answer

In Japan, misrepresentation is not defined as a standalone civil wrong but may constitute fraud (sagi) under the Civil Code, which requires intentional deception about material facts that induces another party to act.

Art. 96(1)
Civil Code fraud provision
Intentional
Required mental state
Material fact
Subject of deception
Induced act
Causal link required

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Not legal advice. This article is general information based on publicly available sources, written for educational purposes. Laws change and individual situations vary. Consult a licensed attorney in your jurisdiction before acting on anything you read here. Last reviewed: June 2026.