Is misleading or false advertising illegal?
How the answer differs across 13 jurisdictions
GermanyFull article Misleading advertising in Germany includes false or deceptive claims about product features, pricing, origin, performance, or consumer rights — any statement likely to influence a consumer’s decision they wouldn’t otherwise make.
CanadaFull article Yes, you may be able to sue for compensation if a company’s false or misleading advertisement caused you financial loss — under section 36 of the Competition Act.
AustraliaFull article Yes, it is illegal under the Australian Consumer Law to advertise a product as 'Australian made' if it was manufactured overseas and does not meet the legal criteria for that claim.
IrelandFull article Yes, you can complain to the Competition and Consumer Protection Commission (CCPC) if a trader used misleading advertising in Ireland.
SingaporeFull article Yes, you can take action under the Consumer Protection (Fair Trading) Act if a company used misleading advertisements — the law prohibits such conduct and allows consumers to seek remedies including refunds or compensation.
European UnionFull article Yes, advertising a lower price than the actual price you're charged is generally illegal in the EU under consumer protection rules that prohibit misleading pricing practices.
IndiaFull article Yes, you can claim compensation for loss caused by a misleading advertisement under the Consumer Protection Act, 2019, and the ASCI Code.
South KoreaFull article In South Korea, sellers who make exaggerated advertisements may face fines up to ₩20 million or imprisonment up to 2 years under the Act on Fair Labeling and Advertising.
Yes, it is illegal for a trader to use misleading pricing to trick you into buying — this breaches the Consumer Protection from Unfair Trading Regulations 2008.
US FederalFull article No, federal law prohibits companies from using deceptive advertising to trick consumers into buying products.
US-CaliforniaFull article Yes, you can sue a company for deceptive advertising in California under the False Advertising Law (FAL) and the Unfair Competition Law (UCL). Consumers may recover actual damages or $1,000 per violation, whichever is greater.
US-New YorkFull article False advertising in New York is any deceptive act or practice in consumer transactions that misleads the public, including false, misleading, or incomplete statements about goods or services.
JapanFull article In Japan, misrepresentation is not defined as a standalone civil wrong but may constitute fraud (sagi) under the Civil Code, which requires intentional deception about material facts that induces another party to act.
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GermanyWhat constitutes misleading advertising?
CanadaCan I get compensation if a company makes a false or misleading advertisement about its product?
AustraliaA business advertised a product as 'Australian made' but it was manufactured overseas. Is this illegal?
IrelandA trader used misleading advertising. Can I complain to the CCPC?
SingaporeA company used misleading advertisements. Can I take action?
European UnionAn online ad showed a much lower price than what I was charged. Is this illegal in the EU?
IndiaA misleading advertisement caused me loss. Can I claim compensation?
South KoreaThe seller made exaggerated advertisements. What penalties?
UKA trader used misleading pricing to trick me into buying. Is this illegal?
US FederalCan a company use deceptive advertising to trick me into buying a product?
US-CaliforniaCan I sue a company for deceptive advertising in California?
US-New YorkWhat counts as false advertising under New York law?
JapanWhat specifically constitutes misrepresentation?Not legal advice. This article is general information based on publicly available sources, written for educational purposes. Laws change and individual situations vary. Consult a licensed attorney in your jurisdiction before acting on anything you read here. Last reviewed: June 2026.