Where can consumers consult about their rights?

What the Law Says

Japanese law establishes a nationwide system of consumer consultation services to protect and inform consumers. The primary legal framework is the Consumer Basic Act, which mandates government support for consumer education and redress.

The Consumer Basic Act requires national and local governments to promote consumer protection, including providing accessible consultation services. Local governments must establish consumer centers to respond to inquiries and complaints. These centers are staffed by trained consultants and often work with lawyers or experts for complex cases.

The Act also tasks the National Consumer Affairs Center of Japan (NCAC) — an independent administrative institution under the Cabinet Office — with coordinating consumer policies, supporting local centers, and operating the national 188 hotline. All consultations are free and confidential.

Statutory Text

The State and local governments shall take necessary measures to provide information to consumers and to offer consultation services for consumer-related problems.

— Consumer Basic Act, s. 13 — Measures concerning consumer information and consultation

Statutory Text

The Center shall conduct activities for the purpose of contributing to the improvement of consumer policies and the enhancement of consumer protection, including the provision of consultation services to consumers.

— Act on the Establishment of the National Consumer Affairs Center of Japan, s. 3 — Purpose of the Center

What to Do

Sources