The product I bought on Coupang doesn't match the.

What the Law Says

South Korean law strongly protects online shoppers when products differ from their advertised description. The key statute is the Act on Consumer Protection in Electronic Transactions, which applies to all e-commerce platforms like Coupang.

If a product you bought on Coupang does not match its description — for example, wrong size, color, features, or specifications — this is considered a 'failure to comply with the contract' under Korean consumer law.

You have the right to cancel the purchase and receive a full refund, replacement, or repair — no proof of defect or seller negligence is required. The law places the burden entirely on the seller to fulfill the advertised terms.

Coupang, as the online platform operator, is legally responsible for ensuring accurate product information and must handle your request promptly.

Statutory Text

Where a supplier fails to supply goods or services in accordance with the contents of the advertisement or description, the consumer may cancel the contract and demand a refund of the purchase price.

— Act on Consumer Protection in Electronic Transactions, s. 36 — Right to cancellation and refund

Statutory Text

The supplier shall process the refund without delay, and in any case within seven days from the date of receipt of the consumer’s request.

— Act on Consumer Protection in Electronic Transactions, s. 37 — Deadline for refund

What to Do

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